// THE STORY

From Bedrock to Building Systems Around Brilliant Operators

2023

Came home after almost 9 years. No computer — just a cellphone. Used AI to collapse a decade of missed time into months.

2023-2024

#1 sales performer at Mattress Firm. $1.2M+ in revenue. Built my dream job in my downtime.

2025

Needed a client zero. Built a system around my brother's catering business — $0 to $200K without changing how he works.

2026

Launched 723 Labs. On pace: $500K for client zero. Now building the same systems for other operators.

If I can build this under those constraints — imagine what I can do with your business.

How We Work

  • 01 We build around your workflow — not the other way around.
  • 02 Your data stays yours. We don't sell it.
  • 03 We show you how everything works. No black box.
  • 04 Simple first. We add complexity only when YOU need it.
  • 05 If it doesn't save you time or money, we don't build it.
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